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Avoid ‘one side’ reports – Adinuba

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MEDIA and communications practitioners have been enjoined to always strive to send out balanced news reports to members of the public.

Anambra State Commissioner for Information and Enlightenment, C. Don Adinuba, made this call in an address he delivered as host of the maiden editorial review meeting of the Information Ministry and the Anambra Broadcasting Service (ABS) in his office at Jerome Udoji Secretariat, Awka.

According to him, one-sided stories are banana peels which communication personnel should avoid to show that he or she is free from bias, more so as ABS is being recalibrated for  wider reach to larger and more critical audience on MultiChoice platform.

“Avoid sending out one-sided stories as they do not represent all sides to an event. You will be open to tough competition from other platforms. There is, therefore, the need to raise your level in order to meet with the tough competition for viewership. You have to gear up for stiff competition for advert times and space. This is a tough call,” Adinuba said.

The commissioner also stressed the necessity of modern gadgets and purpose-driven business orientation among communication practitioners in government employment.

“It must not be business as usual. We must adopt the best ways of accomplishing tasks, without the usual excuse of ‘this is our usual ways of doing things’ but the old ways must give way to the best way forward. We should strive to get our reporters to carryout research before writing on certain issues so that we can bring depth of knowledge to national discourse,” he continued.

Adinuba also challenged line and copy editors to make their brands error and foul free, both on grammatical and syntactic terms, not only to keep their viewers or readers but also even win over new audience, adding that with improved administration, presentation and production, effective service delivery is sure bet.

In his response, Managing Director of ABS, Uche Nworah, commended Adinuba for the meeting, promising that “with what we have learnt, we will ensure that our reporters would research on virtually all subjects before reporting any matter” to chisel the editorial team back to ABS slant and peerless house style in both writing and editing.

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