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Why roadside trading persists in Anambra

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Despite frantic attempts to clear busy streets and highways of hawkers and roadside trading and deter the operators from endangering their lives and others, the traders keep going to do the risky business along roads while obstructing free movement, making traffic a nightmare for motorists and commuters. People spoke to National Light to give insights into why efforts to clear traders off busy roadsides have not yielded fruits, EUNICE NWANKWO writes.

 

ACCORDING to Alex. N. Ifezue in his book principle of marketing, “if people can provide independently all they need in the process of living, there would be no need for exchange.

If there is no exchange, it therefore follows that there will be no market.”
In other words, market arise because of the need for exchange. Therefore exchange and markets are the result of the inability of people to satisfy their needs and wants independently.

Markets are made up of people who have needs coupled with the relevant purchasing power and are eager to spend and consume. Marketing starts with consumers and ends with consumers.

Most often, finding the buyer, creating a demand is not enough to bring about a sale. Buyers and sellers must be brought together and sellers create or influence demand for their products through advertising, personal selling, sales promotion, amongst others.

Then it is the duty of a marketer to scout the environment of marketing to see whether its product still satisfies the need and wants of its targeted market and then influences buyers.

In scouting the environment for marketing of goods and services, some traders, marketers constitute environmental hazards with the display of goods on the drainage channels, also causing traffic holdups on busy and narrow roads like the Authur Eze Avenue, Awka, Bright Street, Sokoto road, Kano Street amongst others.

Traders now hijack motor packs, major roads and street around markets to display their goods and services.
Some traders in Eke Awka Market claimed that the market is so small in size and cannot contain all the traders and buyers.

Speaking to National Light, a resident in part of Onitsha Mrs Okolie said “At Onitsha, traders who blocked some streets like Bright, Sokoto, Ugwuta, Ajasa, Nkpor junction amongst others were driven away to have traffic flow. But these traders do trade in such places every weekend when workers do not go to work. Sometimes some securities do collect money and allow them to trade”.

But a Keke Napep driver, said the claim that Eke Awka Market is small in size to serve as a market in the state capital is true to an extent.

Continuing, the driver said, “if you enter into the market, you will find so many stores locked. Nobody is making use of such stores. Some traders make use of them as lock up stores, while they take their wares to the narrow Aurthur Eze Road, display their products and do their trading there, while others hijack parks in the market as their business environment. Watch these traders that are causing traffic jam, many of them have stores in the market, but felt that they don’t have enough customers.

These traders complain that hawkers along the narrow road have more customers. Traders who paid for shops either closed their stores or engage a sales person and display their wares along the roads, parks or use wheelbarrows to hawk their wares around the market”.

During interaction with some hawkers, Grace Okoye said, “most petty traders cannot afford paying for shops in the market. It is too costly.If you borrow about N300,000 to pay for one shop, before you know it, the year is gone and you did not do a business to the tune of N300,000.” For this cause”, Okoye said, “I have decided to hawk and display my goods anywhere.”
Some customers are not helping matters as they prefer buying things along the road.

On how the situation can be curbed, a woman confided in National Light and said, “how do you think people would stop to trading along Aurther Eze and motor parks, when security men and women collect money from such traders on daily basis and empower them to trade along the road”.

The woman said “it is impossible to stop such menace. Severally, they have been chased away but after a day or two, such traders still return to their base along the road and park with impunity”.

Some traders can fight and quarrel with anyone who dare to stop or oppose them because they paid certain amounts to security workers in the market, who allocate certain portions to interested traders.

It could be recalled the exercise was being spearheaded by Anambra State Physical Planning Board (ANSSPPB).

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