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National Light holds online journalism training

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IN ITS concerted efforts to boost productivity and enhance staff effectiveness for optimum maximization of online journalism, the management of Anambra Newspapers and Printing Corporation (ANPC), commenced a 3-Day capacity building workshop tagged “Productive Online Newspaper Publishing” for its staff at the corporation’s Event Centre, Awka.

In his opening remarks, the Managing Director and Editor-In-Chief of ANPC, Sir Chuka Nnabuife, stated that the workshop will improve participant’s knowledge of online journalism and make the corporation more productive, noting that the trend in journalism today is to be online.

“Any organization that doesn’t understand that journalism has gone online will miss the point. Going online doesn’t mean because you have an internet access or can play with social media, you are in journalism. You have to know how to make ends meet, by making profit using online publishing.

You also have to know how to compete with others. Things are changing in Information and Computer Technology (ICT) and online journalism. As a newspaper organization, you have to know how to market your brand online. We seek to use this workshop to look for ways we can push our brand forward through our online media platform and let our members know things that they are supposed to know.”

Sir Chuka charged participants to take the training serious. He emphasized his interest to be that those that seek for knowledge, adding that only those with good performance will be eligible for the next phase of training. “From this programme, I look forward to seeing people with great strides in journalism, becoming known bloggers, and great online media practitioners. We would also want you to evolve your own idea after this training.

A resource person, Chukwuemeka Iheonunekwu, a digital marketer and online consultant, said the world had gone online, particularly ways of doing business. “Journalism, he argued “has gone beyond offline publication. The truth is that to have your presence felt in today’s media practice, you must have online presence. I hope you will be appreciative of this opportunity to increase your knowledge base.”

Another resource person and blogger, Paul Nwankwo, appreciated Sir Chuka for the platform he created for staff of the corporation to update their knowledge free for what others gets paid to acquire. “For you to be here take it serious. In some organisations, you pay for this kind of training. Concentrate; let your body and spirit be in this training. If you are not fully involved, you will gain nothing from it.”

A consultant on pension issues, Mr. Anadi, urged the participants to see the training as an added advantage, which they can employ to anywhere, “Don’t throw in nonchalance into this training. Take advantage of this and be serious. What you gain here, nobody will take away from you.”

In her remarks, Editor, National Light Newspapers, Rose Oranye, who appreciated the Managing Director and Editor-In-Chief, said the capacity building training was a dream come true, noting that the plan has been in the pipeline before now. “We all know that capacity building is very important. In an individual’s life or organizations, nothing makes one improve than capacity building. In whatever form we are doing, what matters is that building our capacity on daily basis is very important. We can never thank anyone giving us the opportunity to build our capacities enough”

Further speaking she stated, “Managing Director, there is nothing we can do rather than assure you that we will do our best, to gain from this training, whether we think we are doing it for the office or ourselves. We will always strive to promote our brand in order to prove that we gained from this training. And to our facilitators, we promise to give the enabling environment for the effectiveness of the training and hope you reciprocate by imparting us with the necessary knowledge.”

A minute prayer was held for the repose of Mrs. Blessing Ezendima, the Managing Director’s former secretary whose passing on marked two years on the commencement of the training. And same for staff of the corporation who passed on.
The workshop, which ends on Friday, has participants drawn from the Editorial, Production and Advertisement departments.

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