FIRST edition of the stakeholders forum at the Anambra Newspaper and Printing Cooperation (ANPC), publisher of National Light Newspaper, Ka O Di Taa and SportsLight Xtra, has held amid pomp and ceremony at the conference hall of the corporation.
The well attended event has media practitioners, frontline journalists in Anambra State, newspaper vendors, distributors , marketers and people from all walks of life in the guestb roll call.
Speaking at the event, Commissioner for information and Public Enlightenment, C.Don Adinuba, who was represented by the acting Director of Information in the ministry, Anthony Nweke, lauded ANPC workers for their efforts and services, stating that the corporation made great impact in uplifting the image of the state.
He praised the working governor of Anambra state, Chief Willie Obiano, who is a very good friend of the media for his huge investment on the media sector.
Mr. Lucky Nwagbor, who is the regional sales manager of Independent Newspaper, in a lecture at the event, emphasized on the need to keep the targeted audience in mind, pointing out that when this is done, it will guide the contents.
He maintained that circulation and visibility are important, stating that they are capable of putting a newspaper ahead of another in the competitive market. He advised National Light to hold firm to the ethics of the profession, stating that passion is enough to take ANPC to the zenith, through maintaining consistency in publication and being active online.
Managing director and Chief Executive Officer of ANPC, Sir Chuka Nnabuife, made it known to the audience that the sole purpose of inviting vendors and distributors to the event was to create an interactive discuss and get feedback on how the newspaper can compete effectively with other newspapers in the country. He also said that no matter how beautiful, accurate or current a newspaper is, the vendors and distributors are responsible for the sales.
Sir Chuka further underscored the importance of ’Ka O Di Taa,’ an Igbo publication of the co-operation, noting that “the United Nations once predicted that Igbo language will go extinct in the year 2050.That is why I came up with the initiative of starting the Igbo publication. Please do not hesitate to patronize it.” He further disclosed that ANPC has received accolades both home and abroad for the Igbo publication.
In an interactive session on National Light new brands, feedbacks were gotten from vendors and distributors on the loop holes and weak points of the publications.
Chairman of Newspaper Distributors Association, Enugu, Augustine Igwe, expressed his joy by stating that it was the first time an organization recognized distributors and vendors, showing that the corporation has their interest and stressed the need for consistent production, punctuality and publication of timely and current events
Chairman of Onitsha Newspaper Distributors Association, Elder Emmanuel Uwakwe, among others, applauded for the Igbo language publication, Ka O Di Taa , revealing that it is a step in the right direction and will contribute in sustaining and maintaining the Igbo language.
Reacting to the issues raised, Managing Director and Editor- in-Chief, ANPC, Sir Chuka Nnabuife, thanked the stakeholders for their advice, contributions and constructive criticisms, stating that it is among the reasons the event was hosted.
He assured them that all the problems identified and suggestions made will be addressed and implemented in the coming year, 2019,urging all stakeholders to play their various roles in making National Light move to the next level.
According to the ANPC Boss, “National Light is the longest thriving state newspaper that covers in its publications different beats like news, politics, health, entertainment, sports, amongst others, circulating in different states of the country. It is one of the most reliable newspapers in reporting happenings in the South East.
Former state chairman, Nigeria Union of Journalists ( NUJ) Anambra Council and former Editor of National Light , Mr. Victor Agusiobo, on his part, encouraged all stakeholders to join hands in keeping the light shining.
Editor, National Light Newspapers, Mrs Rose Oranye, tasked stakeholders to buckle up and be part of the movement by communicating back to the corporation feedback from readers and suggesting areas of improvement.
Mrs. Ngozi Agusiobo, Manager, Marketing and Advertisement Department, observed that the newspaper used to have a bad reputation in the past, but assured that everything has changed and urged stakeholders to be part of the campaign tools in advertising the services of the corporation.
There were melodious tones and presentation of new National Light Anthem and orchestra on KA O DI TAA, a short drama by Aquila Theatre Group was also part of the thrill.
High point of the event was the presentation of awards to deserving persons for their parts in the great achievements of ANPC in 2018
Aprons, calendars and T-shirts were among the gifts the co-operation distributed to vendors and distributors.
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