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Anambra advertising agency rejigs for task ahead



THE importance of keying in to Internally Generated Revenue (IGR) revolution by the incumbent government of Anambra State was made manifest, on Sunday, during the one day workshop organized by Anambra State Signage and Advertising Agency (ANSAA) at La Café Guest House, Dora Akunyili Women Development Centre. 

The event, which focused on the theme, ‘Looking Forward To My Next Five Years’, featured symposium on achieving productivity and healthy family life, Insurance and health Scheme, pension scheme, modernization and  standardization of conducive business environment,  among other things, and was heavily attended by resource persons majorly from Abuja and Lagos.

Speaking at the event, The Managing Director and Chief Executive Officer, Anambra State Advertising Agency , Sir Jude Emecheta, made it known that the essence of the workshop was to build a competent, passionate, committed, better-skilled and productive workforce, who would help Anambra State Government in building a very strong internal revenue system, and to achieve this, the services of professionals from fields related to and needed for the actualization of this dream were sought for.

According to Sir Emecheta, the Governor Willie Obiano led administration have been engaged in internally generated revenue revolution and has plans for building strong institutions that  would carry on with the vision and mission of the state. To help achieve this dream and actualize the vision and mission of the state, ANSAA have increased their revenue generation capacity from N200 million to N500 million within the next five years.

“For the past four years, Anambra State Government has been trying to re-engineer the Internally Generated Revenue platform.

From administrative record, ANSAA have been doing an average of N200million, though we have the potential of generating a minimum of N500 million per annum. Although, this year, from January to June, government says there is no collection of revenue in the market. And you know that in Anambra State, when you make such announcement, you are triggering a lot of things. Such that anybody you go to charge, says no; saying that the government said they should not pay anything.


Even those who are not in the market place say they won’t pay. There are things you cannot push too hard for other reasons.  So we started giving out notices just last month- May, and we hope that before the end of the year, we will be able to meet up with at least half of what we have planned to do. Our target for this year is N500 million. But if we do N200 million to N250 million, we will be very glad,” he said.

He enjoined all ANSAA staff to put hands on deck to achieve this set target and called on the state government for recruitment of more staff, as doing so will give room for greater productivity.

“We (ANSAA) need more staff. But we need to manage and build the available staff to become more productive,so that when we are adding, we will be adding on top of productivity, not on top of problems. So what we have tried to achieve through this training is to build a workforce that is competent, passionate, committed, better-skilled, and productive.  With this, by the time we involve more hands, they will join a very competent workforce, not a haggard one. ” he said.

In his key note address on ‘Government Policies on IGR and the Role of ANSAA as a Public Service Agency of the Government’, Anambra State Commissioner for Information and Public Enlightment, C.Don Adinuba, described advertising agency as a vital and big revenue earner in more developed climes, adding that Anambra, being the hub of business in Southeast, intends to explore every potential in this sector.

The Commissioner for Information and Public Enlightenment, C.Don Adinuba, represented by the Managing Director and Chief Executive Officer, Anambra Newspapers and Printing Corporation (ANPC), publisher of National Light Newspapers, Sir Chuka Nnabuife praised ANSAA management for organising the capacity building program and affirming that the program would prepare the agency for their role as a major propeller of the mission and vision of the state.

“The spirit of Anambra is the spirit of enterprise. In India and other developmental climes, advertising is a major revenue earner, contributing over one-fifth of the revenue of the state. The people of Anambra are looking up to ANSAA as one agency that holds a key aspect of the government in terms of revenue generation. ANSAA workers are the ones to make sure that the vision and missions of Anambra State, especially creating a socially stable, business friendly environment that will attract both indigenes and foreigners to seek wealth creating opportunities in Anambra state, are achieved.”


He enjoined the agency to study other advertising agencies and borrow a leaf from them, but should ensure they do it in such a way that it will promote the vision and mission of Governor Willie Obiano.

In his remarks, the chairman and Chief Executive Officer, Anambra State Internal Revenue Service, Dr David Nzekwu, while stressing the need for comprehensive business register and automated business system that records businesses, urged Ndi Anambra to not only go for their ANSID numbers, but to also take their tax payment seriously, adding that failure to do so would attract sanction from the state government.

Other speakers at the event include the Director, Adgozo Limited, South-East Chairman, Outdoor Advertising Association of Nigeria, the facilitator, Managing Director and Chief Executive Officer, At Peace Limited, Dr Casmir, The MD/CEO, Anambra State Health Insurance Scheme, Dr Samuel Onyemaechi, among others.




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