IN pursuit of its Corporate Social Responsibility (CSR) philosophy to be an enabler in the provision of healthcare to the less privileged and indeed all Nigerians, Airtel Nigeria has on Monday, through a statement released by its vice president, Corporate Communications and CSR, Emeka Opara announced the commencement of a national awareness campaign on Coronavirus to curb the spread of the deadly disease.
The telecom also announced its donation of 40 mobile phones complete with a Closed User Group (CUG) to the Port Health Services, an arm of the Federal Ministry of Health, to support its effort to track and verify passenger information at the country’s local and international airports.
The nationwide awareness campaign goes live on Tuesday and will be heavy on both traditional and social media with simple and creative messages that will be translated into Yoruba, Hausa and Igbo and broadcast across radio, billboard, press, phones/devices and digital media.
In addition to the national campaign and donations to the Port Health Services, Airtel has also zero-rated visits to the websites of the Nigerian Centre for Disease Control (NCDC) and the Federal Ministry of Health (FMOH) just as it has changed its network ID on customers’ handset to read, ‘Be Safe.’
The phones donated to the Ports Health Services, according to the leading mobile telecommunications service provider, will ensure that passengers on incoming flights from the affected countries globally, who may be at risk, can be reached post arrival for further medical checks and quarantine where necessary
Managing Director and Chief Executive Officer of Airtel Nigeria, Mr. Segun Ogunsanya, while speaking on the donation, said the company, like every other organisation is committed to any measure that will help curb the spread of the deadly Coronavirus.
“The phones, airtime and CUG are probably the least we can do in the circumstance to empower the gallant men and women at the forefront of the fight against the scourge. It is also our belief that the robust national campaign will deepen awareness and help more Nigerians to take the precautionary measures seriously,” he said.
Director of Nigeria’s Port Health Services, Dr. Morenike Alex-Okoh, commended Airtel Nigeria for pledging its support immediately the request was made and indeed fulfilling the promise within a short space of time.
“We are inspired by the show of corporate social responsibility by Airtel and look forward to similar support from other organisations not only to the Port Health Services but to the overall effort to fight the Coronavirus pandemic,” she commented.
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