Connect with us


COVID-19 forces Nigerian artistes to rethink fan engagement, income sources



THE Coronavirus pandemic has continued its toll on Nigerian music industry with the lockdown forcing cancellations of scheduled showbiz.

  The cancellation of big shows like Gidifest remains the biggest miss-out, while fans rue the disappearance of big names in the stage like Davido, Asa, and Sinach who even had to  postponements their  tours.

  The artists’ music video shoots and recording sessions have also been put on hold until the lockdown is lifted.

  Sources say, this season has been very challenging to Nigerian musicians requiring that they must have to think out of the box to remain relevant and make some income for as long as the lockdown persists.

  According to a Lagos-based entertainment lawyer, Akinyemi Ayinoluwa,aka Akinyemi Law, Many Nigerian musicians, especially the a-listers, have lost a lot of money already.

  “A lot of albums have been on pause. A lot of singles have been held back and a lot of releases have been stopped for now because musicians are not sure of how best they will make money.

  “I have been negotiating two international deals for my clients before the present impasse. We won’t stop negotiating. We are losing a lot of money. If your clients are not making money, trust me I don’t think we have any other means of making money.”

  Ayinoluwa’s celebrity clientele includes Tomi Thomas, Northboi, Blaq Jerzee, Kenny Blaq, Odunsi The Engine, and many others.

  Recently, music executive, Jude Okoye, advised his colleagues to brace up for a ‘long holiday’ and a year without live shows.

  It, however, might be longer than a year. That is, if a new study published in the journal Science, by epidemiologists from Harvard T.H. Chan School of Public Health, is anything to go by.

  According to the study, in the absence of a vaccine or an effective treatment for coronavirus, social distancing measures affecting gatherings like concerts may need to be deployed into 2022.

  This may mean that many musicians might be unable to hold shows and concerts until 2022.

  The World Health Organisation has also said that a vaccine for the novel coronavirus might not be ready until at least 12 to 18 months away.

  Okoye, who is the elder brother of the twins in the defunct music duo Psquare, lamented the fact that shows or concerts will be put on hold for now while urging artists who depend on shows for their daily living to brace up.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *