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Nnabuife unveils new direction in ANPC’s transformation agenda



MANAGING Director and Chief Executive Officer of Anambra Newspapers and Printing Corporation , Publishers of National Light Newspaper, Ka Ọ Dị Taa and SportsLightXtra, Sir Chuka Nnabuife, Monday, celebrated his six years anniversary as the managing director  of the corporation.

  The event which took place at the corporation’s event hall, featured staff  and friends of the corporation as well as the Chairman, Nigerian Union of Journalists (NUJ), Anambra State Council, Sir Emmanuel Ifesinachi and Secretary, Emma Udeagha, among others.

  Addressing the audience, Nnanuife  disclosed  his visions and missions for the corporation to include; using developmental and a non-sensational journalism to address issues in the state and beyond, making sure that the prediction of UNESCO that  Igbo language would be going extinct in the nearest future which gave birth to Ka Ọ Dị Taa, an Igbo language  newspaper.     

  According to him, “we have received many commendations both at home and abroad about our Igbo publications. We are the only newspaper in the country that promotes the Igbo culture and race by writing directly with our language since 2017.”

  He recalled that ANPC has achieved a lot of feats since 2014; received a total  of 28 awards both within the state and beyond. “ANPC, which was only known for printing National light Newspaper, has two extra publications which are Ka Ọ Dị Taa and SportsLightXtra ,  has several online media platform, event centers, as well as an  ICT center.”

 Sir chuka further noted that he won his first car in the establishment. “Another great feat the corporation achieved is the fact that retirees from the office are now being recognised and  paid gratuities and pensions.”

  In his presentation titled ” Anambra Newspapers and Printing Corporation: Transformation Program”, the MD emphasised that journalism requires serious minded people who would like to live a legacy even after their service in any media establishment.

  He recalled that before he took the mantle of leadership in the corporation, the outfit was on the verge of closing down but he was able to put much efforts to achieving his mission and vision by reviving the establishment to the standard it is now in competing with other newspapers thus “no state-owned newspaper could be measured with ANPC as it is today in the country”.

  He encouraged the corporation’s workers to join forces in the ongoing transformation towards producing National Light Newspaper, Ka O Di Taa and SportsLightXtra, to become  stars in the near future.

  Nnabuife, who was appointed on July 1, 2014, and resumed work officially on July 11, 2015 noted that every newspaper house usually has vested interest, reminding the staff that the establishment is owned by government and must always know the tendency of the government  and always work in line with the government.

  He disclosed that the workshop for workers was  to evaluate his stewardship to ascertain whether he has achieved his mission and mandate to the corporation despite that most workers do not understand the direction he is going.

  According to him, “if one doesn’t know much about his work, would find it very difficult to cope in life. You must know all in the profession to excel. You must train yourself to meet up with the deadline at any given time”, thus wished himself that after his stay in National Light would be able to establish good friendship with the workers by understanding each other and actualising the same goal or motives.

  Speaking on what he called ‘the drivers of the short term plan, the ANPC CEO explained that he wished cultivating, establishing and broadcasts readership of the newspaper through improved news and features content presented in competitive contemporary newspaper layout; active play in social media; diversifying operations into commercial printing such as for books, journals, cards, calendars, posters, direct-imaging publications; handling Igbo translation briefs to mention but few.

  Other areas mentioned was on his mid-term plans, long-term plans, top five priorities, top five challenges, achievements, and the strength, weaknesses, as well as opportunities and threats projecting that in the next 20 years, the corporation would be able to project the stance of Anambra and ndi Igbo land the way Frontline newspapers based in Lagos and Abuja push the causes of their promoters while businesses, developments and presentatives  in Anambra and Igbo land who currently, do not have newspapers that project them would have ample voices as those in  south-west among other illustrations demonstrated.

  He appreciated workers of the establishment for their relentless e

  Using the SWOT analyses, he revealed the strengths, weaknesses, opportunities and threats of  the corporation.

  The opportunities, according to him was that, there is currently no serious South East based newspaper so National light still has an edge in being recommended whenever an issue of the South East Zone arises.

In the weaknesses, he highlighted that serious political consideration must be taken often before some news are brought to light.

He went further to educate his staff on the importance of forming cooperatives and  gave kudos to the state government for their role in the transformation of ANPC.

  Chairman of the Nigerian Union of Journalists (NUJ), Anambra Council, Emmanuel Ifesinachi showered accolades on Sir Chuka Nnabuife.

 He said, “ the MD has really transformed this establishment. In fact, ANPC has improved in innovation and creativity. Also there is an effective administration and management in this place. Not everybody can manage this place .“

 The Editor of National Light Newspapers, Mrs Rose Oranye, in her vote of thanks, praised the MD for his efforts in making sure that ANPC is as functional and competitive as other media organisations.

 According to her, ” Sir Chuka is the most talented individual I have worked with, and not just that he is talented, he is willing to make sure that you gain knowledge from him by all means. He is somebody who you learn things from whether you like it or not. No matter how lazy, dull or non-challant you may be, you must grab something from him.”

  Highlights of the events include presentation by the MD,  question and answer session, commentaries and opinions on how the establishment can move forward.

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