OBI Iyiegbu, popularly known as Obi Cubana is a Nigerian businessman, show producer, philanthropist, a show killer, and Chief Executive Officer of the Cubana Group. His luxurious hospitality brand is considered one of the most palatial ecstatic hospitality brands in Nigeria.
Obi Cubana refers to himself as God’s Favorite Son. His names come to mind when you talk of the richest entertainment business moguls in Nigerian hospitality and entertainment industry. Working as an entertainer, Obi Cubana has been making impressive waves in the Nigerian entertainment industry. His affluence and influence dominate the social circle, but gained wider currency with the burial of his mother.
The astute businessman has over the years, launched many Cubana brands across Nigeria and has plans of spreading his tentacles across shores of the country.
Obi Cubana had a humble beginning before his emergence as one of the most affluent businessmen in Nigeria. He was born on 12th April, 1975, to Sir Alex Nnaemka Iyiegbu and his mother, Ezinne Uche Iyiegbu of Aboji Village in Oba, a town in Idemili South Local Government of Anambra State. Cubana has four siblings; two elder brothers named Chu, and Ike Iyiegbu. His elder sister is Adeaze Moore.
The journey to fame and fortune for Obi Cubanastarted by attending Central Primary School where he obtained his First School Leaving Certificate. He proceeded to Dennis Memorial Grammar School (DMGS) Onitsha where he obtained his West Africa Secondary School Certificate. In 1998, Obi Cubana obtained a degree in political science from the University of Nigeria Nsukka.
He kick-started his business in the hospitality and entertainment industry as he feels the need to get people entertained daily. He opened the first branch called Opium in the Imo State capital, Owerri, before spreading across other states in Nigeria, including Lagos, Enugu and Abuja, where the conglomerates currently has restaurants, bars and nightclubs.
In 2006, Obi Cubana started his first club, Ibiza Club in Abuja, seeking to satisfy fun seekers and nightlife lovers. Following the remarkable progress he made from the Ibiza Club, he established the Cubana Group, a hospitality club that provides all-around entertainment satisfaction in 2009. According to Cubana, entertainment is life and a way of relieving people from day-to-day stress.
The father-of-three is reportedly worth be $96 million, while his investments and conglomerates scattered across the world are estimated at $2b. This is based on his income, properties, and asset.
His businesses and establishments include, Rolex Hotels – Lagos, Cubana Leisure Outfits, Pablo Cubana – Lagos, Crave Cubana – Abuja, Grand Cubana Hotels – Abuja, Opium Cubana – Owerri, Cubana Night Clubs – Lagos, Gustavo Cubana- Enugu, among others.
He works with the likes of Paschal Okechukwu, known as Chief Priest Cubana, who is the General Manager of Cubana, Owerri and others to aid the further growth of the group. He is currently working on Cubana Dubai and Cubana Real Estate.
Obi Cubana has received numerous awards and accolades for his philanthropy and humanitarian services.
In 2016, he won the Young Entrepreneur of the Year and in 2017, he won the Northern Nigeria Peace Summit Award. He was a recipient of The Right Ville School Special Leadership Award in 2017. For his inspiring lifestyle, he won the Ghana-Nigeria Achievers Award 2017 as Inspiring Personality Award, 2017.
He bagged the Northern Nigeria Peace Summit/Award 2017 as Northern Nigeria Peace Builder of the year 2017. The Nigeria Film Corporation honoured him with the Entertainment Icon Award 2017. In 2018, he won the Democracy Heroes Award 2018 as Democracy Entrepreneur of the year.
Despite his affluence and influence, Obi Cubana says he’s not the talking type or Social media interest free person. He maintained that he is a free person and for those that questions the source his wealth, that he is not into ritual.
“Many have questioned the type of boys and friends I have. To me, I hardly address anyone as my boy because we are all boys to God Almighty.
“I don’t have any boy who is into rituals. If you are my boy or my man, because I like to address my boys as my men, it means you are working hard and you made your money in a clean way.
“In 2013, I pushed 53 uneducated Oba boys into the market to learn trading. In 2017, I withdrew all of them from their Ogas and settled all of them with N3million each and paid for their shops.’’
“I linked 40 of them into importation and made them use my name and platform to import goods into the country. After two years, I checked on them how they were doing and find out some had issues and I supported them again to stand.
“I am happy today that out of the 53 men, 38 are billionaires while the rest are in the level of millionaires.
“In 2018, I took 100 educated men out of streets and introduced them to the white men for business and today there are billionaires in dollars.
“They also help me in their capacity when I require their help. All their friends both in Nigeria and outside patronises me.’’
On his relationship with others and business associates, he minced no word on how it has propelled his brand and turned around the lives of others.
“I am into hotel and club business and I have so many businesses I am brand ambassador to. I have alliance with spirit drinks and wines; I am brand to many businesses in the world.
It gives me joy to see my men do well. None of my hotel managers in Nigeria can smell poverty. I encourage them to raise others from their local communities.
“I have never sacked a worker due to misconduct. I bring you in and speak to you the way you will understand. I have this understanding that we should allow the stubborn people to exist and cool headed people to exist and we make use of them when their needs arise.
“I don’t believe in the supremacy of power, rather, I believe in the fair share of power and authority and allow everyone to feel belonged.
“I have made uncountable people through my hotel business; I have encouraged many. I have made a lot of friends millionaires and billionaires because it gives me joy. Seeing them throw money around gives me happiness and they know. So, anytime they are with me, they show such attitude of throwing money to please me.
“Yes, I will gift N1million to 300 Oba boys to start up business and link them up too to make it. I have a lot of friends and associates and we are like brothers to each other. We love and encourage one another in good and bad as you have seen in my case that all of them came massively to support me.
“Criticism is normal and they are there to say what they want to say but when you are doing the right thing, you don’t listen to what people say. If I have my way, I will also help those criticising me.
“Many non-Oba indigenes will still benefit from me because I am still in the business of making people great.
“Cubana Chief Priest is my man and he is a jolly fellow. People mistake him for me. I am Obi Kubana and he is my Chief Priest. I hope you understand it now.’’
Obi Cubana is married to Ebele Iyiegbu, aka Lush Eby, a lawyer, founder and owner of KIEK Foundation, a non- governmental organisation established with the aim of improving the lives of the less privileged children in our society through quality education, healthcare, nutrition and child’s right governance. Their union is blessed with four kids whom are all boys.