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NOA to launch aggressive campaign for made-in-Nigeria products



made-in-Nigeria products

By Michael Nnebife

 NATIONAL Orientation Agency (NOA), Anambra State Directorate has concluded arrangements to embark on aggressive campaign aimed at sensitising Nigerians on the need to patronise made-in-Nigeria goods and services.

 The NOA State Director, Charles Nwoji, disclosed this during a media briefing in the agency’s state headquarters, Awka.

  Nwoji, who told the press that the objectives of the campaign, include “sensitisation of  Nigerians, on the urgent need to patronise and use made-in-Nigeria products for economic development and job creation”, among others, expressed hope that the campaign can go a long way to revive the nation’s moribund industries, thereby reducing the current rate of unemployment in Nigeria and boosting the country’s foreign reserves.

   According to him, the campaign, which comes up on May 11, 2022, at Okpoko in Ogbaru Local Government Area of the state, will feature interactive workshop and exhibition of made-in-Nigeria products, and attract leather works entrepreneurs, textile producers and marketers, critical stakeholders in agro-allied industries, civil society organisations, community-based organisations, persons living with disabilities, including authorities in small and medium scale enterprises, and economists as resource persons.

  Pointing out that no nation can develop when its economy is at the mercy of foreign goods and services, the NOA boss underscored the need for Nigerians to patronise made-in-Nigeria goods, and argued that “the economy of any nation grows rapidly when locally made products are promoted through patronage … by its own people and through export”.

  He said, “this, undoubtedly is the major way to economic growth and development”, stressing that NOA has been engaging critical stakeholder, particularly manufacturers with Nnewi Industrial Zone in the state, since 2016.

  He described as economically dangerous and worrisome the Nigerians’ preference of foreign goods, but highlighted the need for a sustained national campaign on continuous sensitisation and orientation of Nigerians to change their attitude towards locally produced goods and services so as to revive local industries, create more employment and restore Nigeria’s pride as a people.

  However, the NOA chief emphatically commended the Governor of the state, Prof Chukwuma Soludo, for his belief in, and leading by example, in championing the use of the made-in-Nigeria goods and services, urging for its sustainability.

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